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4 Things to Consider When Working with a Business Interpreter

Posted: 14 Jun 2019 02:00 PM PDT

They are not supernatural omnipotent beings who can simply shrug off the most daunting of challenges. Even the most experienced interpreters fumble on certain occasions. Clients also have a role to play to achieve the most accurate interpreting for conversations, meetings or conferences.

Here are four vital details you need to consider when working with a business interpreter.

1. Help your interpreter prepare

To make sure that everything will go smoothly, provide everything the interpreter can use to prepare. If possible, share the documents or reference materials that will be used in the meeting or conference with your interpreter. If there are no sensitive details in the documents, provide the interpreter a copy. Anyway, it's unlikely that you will be calling for an interpreter if the details to be discussed are strictly confidential that no third-parties should be allowed to learn about them.

Providing copies of resource materials or documents is necessary to orient the interpreter about the flow or sequence of the discussions and more importantly, so that the interpreter can get acquainted with unfamiliar terms or concepts. There may be uncommon terminologies or topics that will be brought up during the meeting or conference. The interpreter should be ready for this so they can find come up with the best translations beforehand and not struggle and drag the pace or miss some points of a conversation.

Interpreters are expected to be adept with business concepts, but they may encounter unfamiliar words or expressions that are exclusive to certain cliques. They need to be aware of such details beforehand so they can provide the best possible verbal translations. Consider doing a pre-meeting briefing or a question-and-answer session especially in cases when the topic to the discussed is complex or highly specialized.

It also greatly helps to try how things work as the actual interpreting is done. Practice the process as the interpreter verbally translates your words and translates other people's words for you. By doing this you help the interpreter warm up and you familiarize yourself with how everything works.

2. Speak directly to the person you are talking to

Don't worry, providers of business interpreting services are accustomed to being treated as if they are not present in a conversation. They are not present in a talk between businessmen who use different languages to take and pass messages alternately. Instead, they are trained to interpret in real-time unless the client prefers a different setup.

Ideally, the interpreter's presence should allow the speaker to speak as if the language barrier does not exist. This means you should be able to show your body language and other visual cues to the other party while being able to intently observe the body language of the person you are talking to at the same time.

3. Avoid humor as much as possible and don't expect the interpreter to convey emotions

Humor is one of the most difficult things for any interpreter to verbally translate. Not everyone can relate to jokes, and people from different cultures rarely find the same things funny. If you want to keep the tone of a conversation or discussion light, choose humor that has a universal appeal or give your interpreter the time to find the equivalent witticisms by mentioning the jokes you intend to say during the preparation stage.

On the other hand, bear in mind that the interpreter only conveys thoughts and explicit intentions not feelings or emotions. Don't expect an interpreter to channel your joy, anger, frustration, or other sentiments. These are things you should be able to express with your facial expressions and body language. Conversely, remind your interpreter not to attempt interpreting your emotions. This is why you should do a practice session, so the interpreter can familiarize your pace and tone while you get to catch "mistakes" or objectionable habits the interpreter could be unwittingly doing.

By the way, is can be considered a mistake if an interpreter attempts to infuse your accent as they say the translations of what you're saying. For example, if you are Indian, your interpreter should not try to sound like an Indian with the conspicuous Indian-English accent. The interpreter's voice should be neutral and free from accents to be more easily comprehensible. Imagine how awkward it would be if the interpreter tries to sound like you do and the audience or the other party you are talking to starts grinning or tries their hardest not to erupt into a boisterous laugh.

4. Avoid rushing

Interpreting is not an easy task especially when it comes to enabling communication between parties who discuss a complex topic loaded with a multitude of jargon and data. Don't expect even the most competent interpreters to keep up with unreasonably fast talking. This is another aspect that should have been addressed as you did your preparation or practice session.

Talking fast is not only going to make things difficult for your interpreter. It can also affect your ability to process the information being exchanged. If it's the other party who is guilty of the excessively fast talking, try to help your interpreter out by speaking slowly (to set the pace of the conversation) or by explicitly requesting the other party to talk a little slowly.

Again, the interpreter is not fully responsible for the success of enabling verbal communication between people who speak different languages. It is always better if the interpreter and the client cooperate with each other and share the common goal of ensuring the accurate exchange of thoughts and information.

Everyone Is Not Your Customer: That's OK

Posted: 14 Jun 2019 01:00 PM PDT

Starting a business is an exciting time, and its understandable that you want to introduce your new company to the world and believe that everyone – young or old, male or female, urban or rural, you name it – needs what you're selling. 

As a small business owner, it's important to feel enthusiastic about your business and confident about what it has to offer, and you need to be the No. 1 evangelist for your business. But, believing that everyone is your customer is counterproductive because you'll spend a lot of time, energy and money trying to reach people who just aren't interested. 

Think about some of the country's biggest companies. Though they're wildly successful and have very broad customer bases, even they can't claim "everyone" as their target market. Walmart, for example, focuses on budget and convenience shoppers, promising "everyday low prices" to deliver on its tagline to help its customers "Save money. Live better." Although it has more than 4,000 stores in the U.S. and sells groceries, electronics, clothing and nearly everything else you need to run a household, it doesn't carry high-end or luxury goods because that isn't what its target audience is looking for in its stores. 

Just as everyone is not Walmart's customer, everyone is not your customer. Here's why that's OK: You can't please everyone. But there are people you can please, and once you figure out who they are, you've found your niche. The problem with trying to appeal to a too-broad customer base is that you can't possibly meet every need. Narrowing your scope to your actual and potential customers takes the pressure off "being everything to everyone" so you can focus on delivering the products or services that your real audience gets excited about. 

Who is your customer?

So, if "everyone" isn't your target customer, how do you figure out who is? If you already have customers, you can analyze your customer data to find commonalities. With this information, marketing experts recommend creating buyer personas – fictional characters who represent your ideal customers. 

Although fictional, their qualities should be based on your actual customers. In addition to demographic information, you should include details about them that give you insights into who they are, what they want, what challenges they're facing, what problems or pain points are driving them crazy and why your business is a good resource for them. 

Writing for Inc., MemberPress founder Blair Williams says to learn more about your niche market, spend time in the online forums and groups they use to find out what questions they're asking or what issues they're dealing with, and dig into social media to find out "what your audience is buzzing about in real time." 

Alexa's marketing manager Jennifer Yesbeck provides additional tips for learning about your ideal customer and suggests interviewing your existing customers, asking your sales team what trends they're seeing in the market, and analyzing data from your POS system and web analytics. 

After you identify your ideal customer, here are three things you can do with this knowledge. 

1. You can narrow your marketing efforts.

Recognizing that everyone is not your customer frees you from chasing unprofitable leads. In a recent survey conducted by sales strategist Marc Wayshak, 71% of the nearly 400 salespeople surveyed reported that "50% or fewer of their initial prospects turn out to be a good fit." 

Identifying your target buyers helps you pinpoint which prospective customers are good fits for your brand, so you can stop wasting your sales and marketing resources on people who have no interest or need for what you're selling. 

Also, once you know who your customers are, it's easier to connect with them, because you know where they are and what they want. Yesbeck writes, "When it comes to marketing, if you're trying to talk to everybody, you're going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication – which is why targeting in marketing is so important." 

So instead of addressing your "everyone" customers in broad, vague terms, you can speak directly to your target customers and get into the nitty-gritty details that show them you understand their needs. Instead of guessing about the type of marketing strategy that will be the most effective, you know the best way to reach them – whether that means creating content that resonates with them on their preferred social media channel, running an email campaign, or following up with them on the phone or in person. 

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2. You can become a specialist in your industry.

Knowing exactly who your customers are and how your business meets their specific needs and wants allows you break away from the pack and become a specialist in your industry. This is your competitive edge. 

Chances are good that you're not going to be able to beat the Walmarts of your industry on breadth of product or service offerings, nor do you have the sales volume needed to win a race to the bottom. But you can offer specialty products or features that aren't available elsewhere – such as those that are suitable for enthusiasts or professionals – or a quality of service that isn't provided by other companies. 

"When you specialize, you're able to provide your target market with a superior value proposition over companies that generalize in a related field. You essentially become a bigger fish in a smaller pond, as opposed to the other way around," writes author and business consultant Larry Alton in an article for Forbes. 

The advantage to this – having a unique selling proposition – is that you're no longer competing solely on price. Granted, pricing will always be a key factor for consumers, and this isn't to say that you can't include basic items in your mix or that you shouldn't strive to be competitive in your pricing, but when your business brings extra value to its offerings, you have more leeway with pricing. 

A good example of this is the healthcare industry. General practitioners see patients with average health complaints, but specialists serve those that have more complex health issues. Because they have greater knowledge of their particular field and specialized skills, they can charge more for their services. Likewise, when your business is a specialist in your industry, you can charge more for your services or hard-to-find items than if you go head-to-head against mass market competitors. 

3. You can adapt as your customers' needs change or grow.

Once you're no longer selling to "everyone," it's easier to keep up with your customers as they change and adapt your offerings to anticipate their future needs. It's rare for an industry to remain stagnant; knowing your customers helps you pivot in the right direction as industry trends come and go, technology evolves, or your customers' needs advance or change. 

Alton writes, "Maintaining the status quo will benefit you for a period of time, but it actually won't work for very long. From Amazon and Walmart to Netflix and Apple, even the world's most successful organizations are forced to shift with the ebbs and flows of the marketplace." 

Understanding your customers and their needs also helps you identify how to expand as your business grows. For instance, this may mean bringing on more employees so you can offer additional customer support services or investing in research and development so you can launch new products or add the new features your customers have been requesting to your existing products.

Study Finds Spelling Mishaps Can Cause Problems in the Office

Posted: 14 Jun 2019 12:28 PM PDT

  • Among respondents, 65% said typos were unacceptable in their industry.
  • Business support and logistics was the industry most likely to say typos were unacceptable.
  • On average, respondents earned a 75%, or a C, on a spelling, grammar and punctuation test that was included with the survey. 

Whether through e-mail, text messaging or the litany of social media platforms available today, people can instantly communicate with anyone regardless of where they are. While this technology is useful for building both personal and business relationships, it leaves those of us with less-than-stellar spelling and grammar skills at the whim of our mistakes. A recent survey examined how those errors can not only be embarrassing, but can change the way people look at you.

Released earlier today by Signs.com, the survey tested 1,000 Americans from the academic community Prolific.ac on their general education, as well as their spelling and grammar acuity.

Without the protection of those ever-helpful red squiggly lines to warn respondents of their written transgressions, researchers said they learned not only what words tripped people up the most but how those mishaps affected their lives at work.

Misspellings in the workplace

If you use technology to communicate at work, chances are you've sent an e-mail or pinged someone on Slack with a spelling or grammar faux pas. Those mistakes are irreversible once sent and can leave you wishing you could undo the mistake. Among the entire group of participants, 65% said such mistakes were unacceptable, with only 18.6% saying the opposite.

While spelling errors and grammar flubs can happen to anyone, some survey respondents said spelling and grammar mishaps are a problem in their industry. The industry where typos were found to be the most unacceptable was business and support logistics at nearly 88%. Both marketing and government industries followed at approximately 71%.

Respondents also told researchers that the biggest critics of their typographical errors would be their bosses. According to the survey, nearly 76% said their boss's response to an error would range between "slightly annoyed" (40.8%), "fairly annoyed" (26.6%) and "it would be a major problem" (8.2%). Only 24.5% of respondents said their boss "wouldn't care at all."

Typos are even worse for anyone trying to make their way into a new workplace. Nearly 80% of respondents said they wouldn't consider hiring someone with a spelling or grammar mistake in their resume.

Americans have average spelling and grammar skills

Along with studying how spelling and grammar errors are perceived in the workplace, researchers tested respondents on their skills. When asked what subjects from school they were the most apt in, both men and women felt they were well above average in reading comprehension, spelling and grammar.

To put respondents' confidence to the test, researchers asked them 13 spelling, grammar and punctuation questions. What they found was that the respondents were actually quite average, earning  75%, which would be a C grade in most high school English classes.

Broken down by industry, advertising and marketing respondents had the highest scores. Entertainment and leisure, telecommunications, finance and nonprofit workers rounded out the industries with the top five highest scores.

Researchers also looked at test results based on the respondents' generation and whether they attended public or private school. What they found was that there was nearly zero correlation between these two criteria. Looking at the test scores from a generational angle, baby boomers (70.4%), Generation X (74.6%), millennials (76.1%) and Generation Z (74.1%) all scored similarly. There was even less difference in scores when comparing private school (75.5%) and public school (75%).

Commonly misspelled words

It may be a good idea to keep the following words and phrases in mind when double-checking your work, as researchers said they found common misspellings among respondents.

Calling it a "moment of cruel irony," officials said 1 in 5 people incorrectly spelled "misspell," but the word that tripped up the most people was "accommodate," with just 52.8% getting it right. Other words to look out for include "hypocrisy," "receive" and "apparently."

Considering how often people talk about the generation born between 1981 and 1996, researchers also found the word "millennial" to be a problem, with just 57.5% getting it right. That being said, millennials and Gen Xers got it right more often than their older counterparts.

Business Bank Account Checklist: Documents You'll Need

Posted: 14 Jun 2019 11:17 AM PDT

Opening a business bank account requires more effort than opening a personal account – there are documents that need to be gathered, names to be determined and licenses to get in order – but all the work is worth it.

"A business bank account is essential," said Joe Bailey, operations director at My Trading Skills. "It legitimizes your business [and] opens up avenues for acquiring a business plan."

Benefits of a business bank account

According to the U.S. Small Business Administration, most business bank accounts offer benefits and perks that personal bank accounts do not.

  • Protection – Business banking helps protect your company by keeping business funds separate from your personal funds. Merchant services also provide purchase protection for your customers and protect their personal information.
  • Professionalism – A business bank account allows checks to be made out to the business, customers to pay with credit cards, and employees to handle banking tasks on behalf of the business.
  • Preparedness – Some business bank accounts come with an option for a line of credit that you can use in an emergency.
  • Purchasing power – A business account allows you to build a credit history for your fledgling business.

Before you apply for a business bank account, however, make sure you have all your documents and information together. This will help the process move forward quickly and more smoothly.

"There are various factors business owners should consider when opening a business bank account," said Chas Rampenthal, general counsel at LegalZoom. "It's essential to prepare all necessary documents from the get-go in order to facilitate a painless process." 

Here is everything you'll need for a business bank account. 

Doing-business-as name (DBA)

A DBA, often referred to as a "fictitious name," allows you to conduct business "like marketing or advertising, or accept money under a name that differs from the existing name of your business," said Deborah Sweeney, CEO of MyCorporation.com. Sweeney added that most banks require a certified copy of a DBA to open a business bank account since entrepreneurs aren't allowed to use their personal accounts under their business name.

"Filing for a DBA allows entities to do business under another name without having to form a new organization. For example, imagine an entrepreneur named Tom Johnson. Tom is a sole proprietor who runs his own business and wants to open up a sandwich shop called Subs 'n Chips. Tom wants this business to operate under the Subs 'n Chips name and not under his own name, Tom Johnson. As such, he would need to register for a DBA so he could do business under this name, including accepting and signing checks made out to and on behalf of Subs 'n Chips."

Employment Identification Number (EIN)

If you're a sole proprietor, you will need an EIN, your Social Security number, and a driver's license or passport, according to Levi King, founder and CEO of credit solutions and monitoring firm Nav.

"These are used to prevent identity theft, fraud, terrorism, laundering, etc.," said entrepreneur Jay Coates. King added that, while some banks allow sole proprietors to open accounts without an EIN, it's still a good idea to create one.

Rampenthal said that the EIN is an integral tool for managing taxes and paying employees.

"Sole proprietors may use their Social Security number for business tax purposes in lieu of an EIN," he added. "You can obtain an EIN for your business by filing with the IRS."

Articles of incorporation

Articles of incorporation show the bank how the business is structured, and you use them to register your business with the state and other entities.

"If you form a business as an LLC, limited partnership, corporation or other separate legal entity, to open a bank account, you will need the articles of incorporation that you filed with the state if you are the sole owner," said Tiffany Wright, president of The Resourceful CEO, a financing advisory firm for small and midsize businesses, and project director at Cogent Analytics LLC.

Business licenses

Rampenthal said that, regardless of business entity, banks will generally ask for your current business license to prove you are legally permitted to conduct business in your region.

"This also ensures that your business is accountable for all actions taken – including taxes and finances," he said. "Check with your state, county and local governments to determine if you need any licenses to operate your business."

Identification documents

As with any bank account application, you'll need to provide documents proving your identity.

Forms of proof " … can include a government-issued picture ID, such as a driver's license or passport," Rampenthal said. "This is used in order to corroborate [that] the business owner is indeed the person who owns and/or runs the corresponding business."

Is it better to apply in person or online?

Coates has experience opening a business bank account both in person and online, so he knows the benefits and downsides of each.

"When I opened my online account, I had to email and upload all of the above-mentioned documentation," he said. "Then I had to wait 48 hours for them to process it and open my account versus in person, [where] the account was approved and opened [the] same day."

Rampenthal noted that some banks do not offer the option of opening a business account online, either to cut down on the risk of identity theft or due to the nature of certain businesses.

"No matter what type of business you own, you should always separate your personal and business finances," he said. "The first and most important step toward successfully separating your finances is to have separate bank accounts."

Things to consider

Remember that there are many options available for business owners and that every bank will offer something different. Take your time in perusing the various options until you find the right one for your business.

"Always shop around," said Mike Swigunski, found and CEO of Global Career. "Banks are as keen to gain new customers as much as they are to retain current ones, so use this to your advantage to get better deals."

You should also be aware of fees. Every bank will have a different set of fees and features – business accounts typically have higher fees and minimum balance requirements than personal accounts.

Tracy Odell, vice president of content at FinanceBuzz, recommended asking about bonuses when you apply.

"Sometimes banks offer bonuses for opening a business account with them," she said. "For example, a bank might offer $300 if you open an account and maintain a certain minimum balance. These offers can be a great way to earn a little extra revenue, but keep in mind that these bonuses are taxable. Don't be surprised if you get a 1099 for the bonus next tax season."

Additional reporting by Jennifer Post. Some interviews were conducted for a previous version of this article.

How to Sell Your Company With Grace

Posted: 14 Jun 2019 11:00 AM PDT

It's not exactly easy to build a company that sells for eight figures. That's why I learned pretty early on to get help when I need it. It took us 10 years to get to the point that companies had any interest in acquiring us, and it was an emotional roller coaster filled with highs and lows alike. 

I ran an artificial intelligence company in the manufacturing space – our software could predict breakdowns and maintenance issues for large machinery. We bootstrapped it for the first eight years, funding ourselves by charging for consulting services. We survived the financial meltdown in 2008. And we even overcame the naysayers who said the market didn't need our product. 

After all that grinding, a major public company approached us for acquisition in 2016. Six gut-wrenching months of due diligence and negotiation followed before we got our deal across the line.  Suffice it to say, I learned a lot. 

Now I'm on the other side of the table, investing in startups building the next generation of AI products. I see a lot of these founders repeating the mistakes I've already learned from. 

Here's what I wish they knew: 

Ignore what the competition is doing.

When you're a small startup with limited resources, even a competitor's press release can be intimidating. 

It happened to us more times than I can count. We'd see news of a new competing product and immediately enter panic mode. But we learned over time that there was often little substance to these releases.  The only threat that mattered didn't come from the competition; instead,  it came from getting sidelined and distracted. 

Your competitors will always make noise. Ignore them and focus on what you can control. It's critical to make sure their noise doesn't influence your focus and decision-making. Years after we were acquired, we realized that the companies we used to be afraid of were more afraid of us. 

Use third parties to break stalemates.

I was fortunate enough to have an incredible relationship with my co-founder. We didn't always see eye to eye on everything (who does?), but we always respected each other. Over the course of our partnership, there were moments that occasionally saw us deadlocked or needing resolution. 

We found that having trusted mentors and external consultants can help you through these critical moments. Their experience and outside perspective can provide an unbiased third-party view on the situation and clear up disagreements. 

Bootstrap for as long as possible.

We launched our company in 2006 and didn't raise any external capital until 2014 — just two years before our acquisition. As a result, we only gave up 5% equity (and a single board seat), preserving 95% of the equity for our team. 

We funded our early operations with consulting fees, offering services directly related to the product we were developing. Our consulting not only generated instant revenue, but it also helped us gain critical insights into our target market. 

A startup should have a minimum viable product with beta users or actual paying customers before they raise any money. With all the open-source and freemium products available, the barrier to developing an MVP is lower than ever. 

The more viable your MVP becomes, the longer you can wait to raise capital. You'll have more opportunities to validate your product and get real user feedback. 

Raise money on your own terms.

Because we were self-sustained, we got to raise money on our own terms and timing. Not all startups can afford this luxury, but it's one that every company should aim for. When you raise capital under pressure, you set yourself up for pain down the road. 

We were admittedly paranoid in our early days. We turned down several verbal offers because the terms were uninteresting. We didn't want to raise money and have a vesting schedule. These situations meant we could potentially be fired from the company we had worked so hard to build. 

The longer you wait to raise capital, the more likely you'll get to do it on your own terms. 

Have a clear exit plan and terms.

When we sold our company, we entered into the negotiations with clarity on what we wanted. We knew where we'd be willing to negotiate and where we wouldn't budge. This made it easy to filter interesting deals from the uninteresting ones. Make sure all the company's stakeholders are of one mind when it comes to what matters in a deal. 

Entrepreneurs ought to examine those who've come before them to study the challenges they faced. Instead of starting from scratch, they can form a base of knowledge to operate from and use it to get ahead more quickly. 

If you're an entrepreneur experiencing hardship, just remember there are people who've been there before.

How to Create a Free Return Policy That Doesn't Hurt Your Bottom Line

Posted: 14 Jun 2019 05:00 AM PDT

The costs of reverse logistics and the reduced chances of selling returned items are prompting some of the biggest names in online retail to rethink their return policies.

Asos made headlines earlier this year for changing its returns policy to blacklist customers who habitually return worn items (wardrobing fraud) or who order and return more than their most loyal customers. Amazon made similar changes to its return policy last year.

What this means for small online sellers is that to stay competitive, they need to offer convenient returns. However, changes in the way companies like Amazon and Asos do business are giving smaller retailers some leeway to set limits to protect their revenue.

The high cost of free returns

Free return policies started as a way to encourage customers to buy items online instead of in stores. The good news is that free returns do encourage people to shop online. Free returns are the second most popular feature shoppers look for, after free shipping. But online returns have become a costly habit for many shoppers. More than 40 percent of consumers say they've returned an online purchase in the past six months. And all those returns add up.

Consumers returned $94 billion worth of 2018 holiday-season purchases. The total value of returned items in 2018 was estimated at $390 billion, according to Forbes and the National Retail Federation.

Fraudulent returns are becoming a big problem for retailers. Appriss Retail estimates that 6.5 percent of all returns are fraudulent, but that figure rises to 9 percent during the holiday season. Their report found that for the US retail industry, including online, brick-and-mortar and omnichannel retailers, returns cost 10 percent of total sales in 2018.

Returns are so costly to retailers for three main reasons. First, reverse logistics isn't free. The retailer pays for return shipping, and then employees must spend time processing the returns. In the meantime, the retailer has to pay for storage space. If the items are unopened or otherwise like new, they can be returned to inventory. But often, they must be sold as markdowns or seconds. If the returns can't be sold, they go to the landfill. 

The strain of returns isn't limited to e-commerce packages flooding reverse-logistics warehouses. The popularity of buy online, return in store (BORIS) options grew by 38 percent between 2017 and 2018. BORIS is also a popular vector for fraud. Appriss found that between 2017 and 2018, more than 28 percent of retailers reported an increase in fraudulent returns.

How to create a better return policy 

Amazon and Asos received some media and consumer backlash for changing their return policies, but they're such large retailers that it's hard for that kind of dissatisfaction to hurt their bottom line. Although the big players' return policy changes give smaller merchants some cover to adopt similar policies, businesses with smaller customer bases and lower sales should proceed with caution. A good reformed return policy should include several elements that ease the change for customers.

  1. Be clear about new time limits or condition requirements for returns. Make it clear on your website, at checkout, and in emails that this change is coming, when it will take effect, and why it's better for your customers. They probably don't want prices to rise or more environmental waste, after all.
  2. Consider a "fitting room" option like Amazon's Prime Wardrobe that gives customers a discount when they order several items at once. The program lets them try on and return those items within a limited time without penalties. This can cut down on wardrobing fraud.
  3. If you don't already put returned items back into stock, consider offering them at a discount in a special section of your store, rather than just discarding them.
  4. If you sell online and in physical stores, consider changing your BORIS policy to require a receipt. You may also want to switch from giving refunds to offering store credit or an even exchange. This can cut down on the risk of fraudsters returning stolen items, worn items, or items purchased from other stores.

Returns will always be part of the e-commerce landscape, and it's important to make sure customers feel fairly treated. By framing return policy changes as better for customers and the environment, your store can get customer buy-in on practices that protect your business from logistical hassles, rising return costs and fraud.
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