AllBusiness.com |
- 5 Ways Financial Problems Negatively Affect Your Marriage, and Tips on How to Solve Them Together
- Why Trademarks Are So Valuable for Your Small Business
- Selling Your Business? 7 Steps to Boost Its Value
- For Digital Agencies, ADA Compliance Lawsuits Are a Real Threat—Here’s Why
- How to Create the Perfect Company Culture Video for Your Business
| 5 Ways Financial Problems Negatively Affect Your Marriage, and Tips on How to Solve Them Together Posted: 29 Aug 2020 10:59 AM PDT By Rachael Pace Marriage is a beautiful thing. It is two committed people building their lives together. But when you said “I do,” you likely never imagined you’d be living through a global pandemic causing severe financial stress for millions, and money worries would come between you and your spouse. Financial problems and financial stress can impact your marriage in many different ways. Your health, emotional and physical intimacy, and home can all be negatively affected by money matters. That’s why it’s so important to learn how to make marriage and finance work together. Don’t let your finances put unnecessary stress on your relationship or cause unhappiness in your marriage. Here are five ways financial problems can negatively affect a marriage, and what you can do to strengthen your relationship so you can solve your difficulties together. How financial problems can harm your marriage1. Increases stressYour marriage should not be something that makes you feel worse about yourself; it should be your sanctuary. But somehow, when you mix marriage and finance, it’s a recipe for stress. And research shows that couples who are in a low-income situation are more likely to be affected by stress and mental health problems. Stress doesn’t just raise your irritation levels. Experts find that stress can hurt a marriage and one’s physical and mental health. Having an abundance of stress in your life can lead to:
This is a short list compared to all of the emotional and physical problems stress can have on your health and in your marriage. 2. Builds resentmentFighting about money is not a new phenomenon for couples. In a study of over 740 instances of marital conflict between 100 couples, money was found to be the most common and recurring topic couples argue about. If you and your spouse continually talk about the same financial topics without resolving any issues, it could lead to resentment in your relationship. You may start to feel like your spouse isn’t listening to you or that they don’t care about your feelings. 3. Damages communication and trustIn a survey about money, 68% of couples admitted they would rather reveal how much they weigh than share how much money is in their savings account. These findings highlight just how difficult it is for couples to speak openly about their finances. When financial problems crops up in your marriage, it can hurt your communication skills and damage trust between you and your partner. 4. Turns couples against each otherCan money really turn happy couples against one another? Without a doubt, the answer is yes. Financial problems within a marriage can lead to one spouse overspending, being stingy with finances, or feeling like they know better than their spouse on how to handle the monthly bills. Couples must come to an understanding of how household finances are to be spent, saved, and shared if they want their marriage to survive over time. 5. Reduces opportunitiesExperts agree that financial hardships can reduce opportunities for your future as a couple. Losing your job, bringing a significant amount of debt into the marriage, or having poor credit can severely limit the financial options you have as a married couple. A lack of income can prevent you from buying a house, buying a car, traveling, saving for retirement, and even starting a family. Other Articles From AllBusiness.com:
4 ways to solve financial problems together1. Talk openlyCommunication is the cornerstone of a successful marriage. Studies show that couples who communicate with one another in a positive manner experience higher levels of marital satisfaction and less negativity in the relationship. Partners must learn how to communicate effectively if they want to work together to tackle and resolve financial problems. Great communication involves listening to your partner without interruption or distractions. They should feel that they have your undivided attention. If you want to communicate well, you must validate your spouse’s feelings, be honest, and be kind and respectful during disagreements. Being approachable in this way will help your partner feel more comfortable coming to you with money matters. 2. Start prioritizingBudgeting and prioritizing is a big part of making your finances work in marriage. While in between jobs or dealing with a reduced household income, couples must learn to budget their money. Prioritize what is important. For example, if your spouse has decided to stay home for the next year to raise your child before going back to work, you may remove excessive spending from your yearly budget, perhaps forgoing vacations, restaurant meals, or any unnecessary purchases during this time. 3. Accept helpDon’t be too proud to accept help from friends, family, or your spouse during times of trouble. If you are deep in debt and it is causing stress, and slowly eating away at your happiness and possibly your ability to keep your home, it would be unwise to turn away any help. Similarly, if you have accumulated personal debt before getting married, do not deny your spouse the opportunity to help you pay it off. 4. Set goalsOne way you can find joy when assessing your marriage and finances is to set small, achievable goals. For example, make it a goal to save $50 to $100 a month. This is money you can eventually put toward travel, renovating your home, going out on monthly date nights, or even squirreling away in case of emergency. And when you achieve your goals, be sure to celebrate them. Studies show that couples who validate one another’s feelings with positivity experience a closer emotional connection than couples who do not celebrate one another. Take control of your financial futureEven with the best budgeting, financial problems can still happen. Don’t let it take away the happiness in your relationship. Talk openly, prioritize your spending, set goals, and accept help. This will help you blend marriage and finances in a way that does not leave you wishing for a divorce. RELATED: Cash-Strapped From the Coronavirus: Should I Dip Into My Retirement Fund for Relief? The post 5 Ways Financial Problems Negatively Affect Your Marriage, and Tips on How to Solve Them Together appeared first on AllBusiness.com. Click for more information about Guest Post. Copyright 2020 by AllBusiness.com. All rights reserved. The content and images contained in this RSS feed may only be used through an RSS reader and may not be reproduced on another website without the express written permission of the owner of AllBusiness.com.  |
| Why Trademarks Are So Valuable for Your Small Business Posted: 29 Aug 2020 10:13 AM PDT Amid the COVID-19 pandemic, small business confidence is slowly rising in the third quarter of 2020. According to the CNBC | SurveyMonkey Small Business Survey, the Confidence Index Score for small businesses was 49 in Q2 of 2020; it has since risen to 53 for Q3. This uptick, however slight it may be, signifies small businesses still have a difficult road ahead in recovering from the COVID-19 pandemic. One positive note from the survey is that 36% of businesses state that current operating conditions are "good" in Q3. This is a significant rise from Q2, which was at 18%, and a sign that there is a light at the end of the tunnel for existing and new businesses alike. What if you are starting a business during this time? As entrepreneurs incorporate and form LLCs, they will be coming up with unique names, phrases, symbols, logos, and designs for their startups. They will need protections, also known as trademarks, for their businesses. Registering trademarks helps set up a business for success. Why is it necessary to register a trademark? What is it about trademarks that make these protections so valuable for businesses? Let's take a closer look at the value of a trademark and what you need to know before you file a trademark application. Trademarks are a symbol of your identityTrademarks are a symbol of the identity of your business. The original names, phrases, symbols, logos, and designs that you create for your business help to identify your products and services. Consumers will be able to distinguish your offerings from that of competing businesses largely thanks to memorable trademarks. If you are new to starting a small business, you may confuse trademarks to be the same concept as copyrights. It is true that both are forms of intellectual property protection. However, copyrights do not protect names, slogans, or logos. Instead, a copyright helps protect an original work of authorship. This applies to literary works like fiction novels, performing arts like music compositions and lyrics, virtual arts like artwork and illustrations, photographs, motion pictures, and architectural works. The creator of these works is considered to be its author and may file for copyright registration. Trademarks help build the reputations of brandsThe visibility of a trademark allows customers to spot and recognize your brand in a crowded marketplace. Consider a trademark like the iconic McDonald's golden arches logo. When you see it, even at a distance, you instantly know you are not far from delicious cheeseburgers and French fries. Recognizable trademarks also help to build a brand's reputation. An effective trademark can influence the buying decisions of consumers and bring to mind positive, powerful messages about your brand. Let's return to the example of the golden arches. This trademark is associated with the fast food restaurant. The menu at McDonald's is available to consumers globally. It is so visible that, to date, the company advertises "over 99 billion served" in its messaging. Trademark registration provides its owners with exclusive rightsUntil a trademark has been registered at the federal level, it is possible that a competing business may claim it for their own use. The trouble with an unregistered trademark is twofold. As a business owner, you run the risk of having your original mark infringed upon by another company. There is no way to argue that the mark is yours because, well, it hasn't been registered. Additionally, it is entirely possible that the trademark you created may already be in existence. The mark you created and believe is unique may already be registered or pending registration by a different company. You could be accidentally plagiarizing their mark and not realize it! The best way to nip both these problems in the bud is to register your trademark as soon as possible. Let's take a look at what you need to do to get started with this process. Other Articles From AllBusiness.com:
How do I register for a trademark?Ideally, you should file for trademark registration as soon as possible. However, prior to filing a trademark application, you'll need to verify that your mark is indeed unique. You can easily do this by completing a name search. What's a name search? A name search allows you to search through existing and pending trademark applications. The TESS database that’s available through the United States Patent and Trademark Office (USPTO) is a great place to start. Conducting a thorough search helps determine that your trademark is unique and available to register and use. If the mark is not available, you will need to brainstorm other trademark options and conduct a name search to determine if they are unique. What if my trademark is available?What happens if it turns out your trademark is available? It's time to start the filing process to register the trademark! Once you have conducted a name search, you may fill out a trademark application to protect your trademark. You may file with the help of a third-party trademark filing service or file on your own with the help of your Secretary of State. Remember to pay the filing fee associated with the application. After submitting your application, you may consider utilizing a trademark watch service. This service, provided by a third-party filing company, helps to monitor the trademark for potential infringement. It also monitors your existing application, allowing you to know first when your trademark has been approved—and you have exclusive rights to the mark as its owner. RELATED: Take These 7 Steps Right Now to Protect Your Small Business The post Why Trademarks Are So Valuable for Your Small Business appeared first on AllBusiness.com. Click for more information about Deborah Sweeney. Copyright 2020 by AllBusiness.com. All rights reserved. The content and images contained in this RSS feed may only be used through an RSS reader and may not be reproduced on another website without the express written permission of the owner of AllBusiness.com.  |
| Selling Your Business? 7 Steps to Boost Its Value Posted: 29 Aug 2020 09:57 AM PDT Are you thinking about selling your business? Whether you're considering selling in a few months or a few years, selling a business for the best price takes prep work. Start planning now for a future sale. Luba Kagan, the business development and strategic partnerships manager at CoStar Group, shares seven steps you can take now to boost the value of your small business before you decide to sell it. 1. Increase your profitabilityPotential investors will need proof your business is currently profitable. If you can show them these profits will continue to trend upward, you can sell for a higher price. Look for places where you can reduce costs and create efficiencies. 2. Create streams of recurring revenueFind ways to increase sales and revenue, especially recurring revenue, that will generate income for the new owner—right from the “get-go.” This may include shoring up any pending customer or vendor contracts, giving the new business owner peace of mind they will have consistent revenue flow as they get accustomed to running their new business. 3. Establish processesInstituting and documenting regimented processes, which enable the company to function effectively without your involvement, will make buyers feel at ease. Potential investors need to be convinced that long after you've made your exit, the business will continue to thrive and run smoothly. 4. Cultivate a high-quality workforceNew owners don't want to deal with employee turnover, especially when they're new to the business. Experienced workers bring balance and stability and help to generate profit. You can increase your company's worth by actively cultivating a high-quality workforce. 5. Stand out and differentiate your products or servicesBusinesses with differentiated products and services are uniquely positioned to dominate a part of the market. They have an advantage over their competitors and, therefore, can command a higher price. You can do this by developing and promoting any intellectual property, patents, or other unique feature of your products or services. Other Articles From AllBusiness.com:
6. Identify and highlight tangible and intangible assetsIt is essential to list and price all physical assets of your business, including furnishings, fixtures, equipment, and inventory. But also consider the value of your intangible assets—things like contracts and agreements, customer relationships, brand recognition, and more. Every non-material asset that contributes to your company's profit line has the potential to boost its price. 7. Mitigate your risksPut yourself in the buyer's shoes. Do whatever is possible to enhance your company's value. Are your financial records accurate and up-to-date? Is your facility looking its best? Are there any loose ends that you need to tie up before you list your business? Buyers prefer businesses that come with low risks and high rewards. Taking these key steps will not only enhance your company's value, it will also grow its sales, improve its profit margins, and help it stand out from its competitors. When it comes time to sell, your business will be more attractive to buyers and command a higher price. Is it a good or bad time to sell?While things may have picked up a bit, in the second quarter, small business transactions dropped 39%, according to BizBuySell's Insight Report—the largest year-over-year decline since the Great Recession, when transactions dropped 50% in the second quarter of 2009. According to the Report, "The second quarter of 2020 began with government-mandated shutdowns postponing deals as owners focused on maintaining operations while buyers waited for the dust to settle. Lack of clarity over which businesses were 'essential' versus which were required to close and for how long made for an especially challenging market." During the first week of July, BizBuySell surveyed thousands of small business owners and buyers to learn how the coronavirus pandemic had impacted their business or buying decisions. According to the survey, 20% of business owners closed their doors as a result of COVID-19 and another 32% suspended partial operations. Fearing the worst, many buyers paused their search. Others who wanted to move forward couldn't because lenders froze loan approvals. BizBuySell reports, "This dynamic combined with dried-up cash flow for impacted businesses complicated short-term exit plans and resulted in some owners pulling their businesses off the market." Jay Offerdahl, president of Charlotte, North Carolina-based Viking Mergers & Acquisitions, describes the situation as a "giant pause," with fear of the unknown paralyzing all parties. "Buyers and lenders didn't want to close, while sellers would panic at any hesitancy and immediately want to find another buyer," says Offerdahl. But by July, 71% of the surveyed owners who had been forced to close had resumed operations. BizBuySell says, "Entrepreneurs are pivoting, adapting, and seeking opportunity amidst the disruption brought on by the pandemic, and as a result, acquisitions are steadily bouncing back from April lows." After a 51% year-over-year decrease in April transactions, consecutive 12-point gains in May and June shrank the deficit to 39% and 27% respectively. Over the same period, the number of buyers searching and inquiring about businesses on BizBuySell recovered then eclipsed pre-pandemic levels. "The panic changed toward the end of May. At that point, we understood what we were dealing with, and the appropriate way to view financials in light of it," says Offerdahl. "Demand recovered, listings started to return, and deals were happening again." RELATED: Selling Your Business: How This Entrepreneur Made the Transition From Founder to Employee The post Selling Your Business? 7 Steps to Boost Its Value appeared first on AllBusiness.com. Click for more information about Rieva Lesonsky. Copyright 2020 by AllBusiness.com. All rights reserved. The content and images contained in this RSS feed may only be used through an RSS reader and may not be reproduced on another website without the express written permission of the owner of AllBusiness.com.  |
| For Digital Agencies, ADA Compliance Lawsuits Are a Real Threat—Here’s Why Posted: 29 Aug 2020 09:51 AM PDT By Nathan Resnick The Americans with Disabilities Act, also known as the ADA, has been around since 1990. However, it’s only in recent years that digital agencies are learning just how important it is to have a thorough understanding of all the requirements. The financial and reputational risks of non-compliance are huge. It is detrimental for a company to ignore this law. The ADA is a civil rights law that was passed to protect the rights of disabled Americans. It ensures that people with disabilities have equal access to the products and services offered by a company. This law gave us things like handicapped parking spots and wheelchair ramps, but it also applies to web access. As commerce continues to move further and further into the online realm, ensuring total compliance with the ADA is easier said than done. Digital agencies must quickly build websites to keep up with online demand. Ensuring total accessibility for those with disabilities, while building those websites is a slow process. In 2018, 2,285 ADA website lawsuits were filed in the United States. This number was 181% higher than the number filed in 2017. In 2019, the number of lawsuits set an all-time record with over 11,000 cases filed. For agencies with clients based in California, Florida, or New York, the need for vigilance in protecting against lawsuits is especially high. Eighty-four percent of all ADA lawsuits are filed in these three states. These cases continue to grow each year, and businesses must take care in protect themselves and their clients against this threat. Compliance is complicatedTotal compliance with the Americans with Disabilities Act is much more complex than most business owners realize. accessiBe, a company working to make web accessibility doable with a single line of JavaScript code, recently performed an analysis of 10 million web pages. Nearly all of them failed to be 100% compliant. During this analysis, accessiBe checked for accessibility compliance among things like pop-ups, images, links, and other important web features; 89% of sites failed to meet requirements for pop-ups, even among those sites using accessibility plugins or services. Similarly, over half of the web pages had non-compliant images, around 75% had non-compliant web forms, and 83% contained non-compliant buttons. The good news is that web page links performed fairly well in the compliance tests. Seventy-eight percent of the analyzed pages passed the compliance test. This is most likely due to browser settings, which often are automatically compliant. Despite the default browser settings, though, nearly 25% of pages failed to be fully compliant with their links. Many organizations don’t realize just how likely it is that they are currently failing to meet ADA standards in at least one area. The requirements are strict and they must apply to every part of your site. A failure to meet any of these requirements can lead to a lawsuit. Other Articles From AllBusiness.com:
Lawsuits are incentivizedIn many areas of the law, suing someone can potentially cost you as much in legal fees as you win from the case. That’s not the case with ADA lawsuits. If a disabled person files a lawsuit and wins, all legal fees are covered. This creates a greater incentive to initiate lawsuits because the risk is lower than in other circumstances. Following a 2009 amendment to the Americans with Disabilities Act, a greater number of individuals qualify as disabled. Additionally, an increasing amount of shoppers prefer online shopping to visiting a brick-and-mortar location. With a high number of individuals who qualify as disabled, combined with an increase of people being online, the chances are much higher that a disabled customer will uncover a non-compliance issue on a website. The combination of all these circumstances puts not only your clients, but also your own agency in a very vulnerable position. It doesn’t take many lawsuits to ruin an agency’s reputation. If you want your name to be associated with high levels of professionalism, it’s important to pay attention to these risks. These costs are dangerously highThe cost of an ADA lawsuit can reach up to $1 million. The reason the price tag for a lost ADA lawsuit is so high is that there are so many different costs to think about. Depending on the skill of your lawyer, the hourly rate could range anywhere from $175 an hour all the way to $600 an hour. Additionally, if the plaintiff wins the case, the defendant will need to pay the plaintiff's lawyer fees. There's also the money lost in the actual lawsuit, as well as mediation costs. Digital agencies might be tempted to think these costs will only affect their clients, but in reality, in many circumstances some of the blame for non-compliance can be passed on to the agency that worked with the non-compliant business. The legal fees could end up being the responsibility of the agency or there could be other lawsuits filed. Either way, it’s much better to avoid the financial damage entirely. Once you add up the numbers, it's apparent that ADA lawsuits are one of the biggest threats facing non-compliant digital agencies. Without meeting all accessibility requirements, you'll quickly gain a reputation of non-professionalism. Clients won’t want to work with an agency with a track record of leading businesses into costly lawsuits. It's important to make the necessary updates if you hope to build a strong brand and achieve long-term success for your company. RELATED: 15 Major Legal Mistakes Made by Startups The post For Digital Agencies, ADA Compliance Lawsuits Are a Real Threat—Here’s Why appeared first on AllBusiness.com. Click for more information about Guest Post. Copyright 2020 by AllBusiness.com. All rights reserved. The content and images contained in this RSS feed may only be used through an RSS reader and may not be reproduced on another website without the express written permission of the owner of AllBusiness.com.  |
| How to Create the Perfect Company Culture Video for Your Business Posted: 29 Aug 2020 09:38 AM PDT By Victor Blasco Company stories—or company culture videos—are a great tool to showcase your brand's philosophy and identity to customers and prospects. Through the power of storytelling, they allow your audience to see the human element behind the products they love, and rank as one of the best ways a growing business has to foster trust and build loyalty from an audience. This is why experienced video production companies always include them in their marketing strategies. In order for a culture video to be effective, there are several areas you need to clarify, plan, and keep in mind. Here is what you need to take into account before producing your next company culture video. 1. Define your company's values, culture, mission, and visionWhen you are in the process of building your company culture, there are some questions that you have to ask yourself first:
How is this is related to your company culture video. Well, these elements provide valuable guidance. Clarifying from the get-go your values, vision, and mission will help you shape the story you'll cover in your video. Before you start developing your piece, gather your creative team and discuss why your brand started in the first place. How do your products or service help people fix a problem? What does your company stand for? This exercise should be very helpful to set a solid starting point. 2. Focus on one or two core valuesOnce you've defined your primary core values, you need to narrow them down to just one or two. As you can imagine, you can't include all of them in your company story—it would end up being messy and probably confusing. To do so, it's important to understand your audience and evaluate what types of topics resonate with them. As I said before, company stories are intended to foster consumer trust and increase brand awareness, and you can do that by appealing to your target audience's emotions and common experiences. For example, let's say your company's core values are innovation, transparency, diversity, and sustainability. When you start producing your piece—and especially your script—think of which values your audience can most relate to and then build your story from that. Questions to consider: What drives customers? What do they stand for? Which values do they share with my brand? Asking these questions can really help you narrow down your list. Here is one example of an explainer video that clearly defines a company’s core values:  Blume | Explainer Video by Yum Yum VideosBy Victor Blasco Company stories—or company culture videos—are a great tool to showcase your brand's philosophy and identity to customers and prospects. Through the power of storytelling, they allow your audience to see the human element behind the products they love, and rank as one of the best way 3. Write an effective scriptOnce you’ve defined your values, the next logical step is to focus on shaping your ideas and writing your script. One of the best things about video content is it allows you to be as creative as you want—there are no hard rules. This especially applies to company culture videos, given that each brand is unique and has its own special way of saying or doing things. Nevertheless, there are some useful tips you can follow to produce an effective script. To begin with, don't get stuck on trying to write the "perfect" script. Focus on finding a story that can make your viewers feel something instead. Think about a specific problem your target audience might be dealing with, and what emotions that problem can be triggering within them. Once you’ve establish that, build a narrative that brings people closer to your company. Include those core values you chose and express what you stand for. Then try to visualize how you can depict it in meaningful and memorable ways. As for more technical aspects, with online audiences' short attention spans, it's paramount to keep your piece short. For most videos, the ideal length is somewhere between 60 and 120 seconds. But this may vary according to the message you want to convey and the platform you'll be sharing it on. Our recommendation is to be as straightforward and clear as you can be. Seize every word and second!  Microsoft Corporate VideoBy Victor Blasco Company stories—or company culture videos—are a great tool to showcase your brand's philosophy and identity to customers and prospects. Through the power of storytelling, they allow your audience to see the human element behind the products they love, and rank as one of the best way 4. Basic elements of pre-production, production, and post-productionPre-productionBefore you start recording your video, there are some pre-production steps you need to take into account. We've already talked about two major ones: defining your audience and your video's main message or script. Let's do a quick review of other important elements you'll have to work on: Work on the visuals. Once you have the script, you will need to plan out your visual approach. This involves everything about your video's look and feel—from the props and camera angles to colors, lighting, and graphic design. Once you’ve establish all of that, write down and draw all your ideas on a storyboard. Get real people, not actors. We love animation and explainer videos, but the truth is that even if you use animated graphics and inserts, most of your company culture videos will probably be live-action. This means you'll need real people! For example, it could be employees explaining what it means to work for your company or customers stating why they chose your brand. For your videos to be (and feel) authentic, we recommend you not to hire actors. Viewers want to see people they can identify with, so keep it simple and relatable. Find your location. This is going to depend on your project's specifics and budget. In essence, find a place to shoot your video that makes sense with your story. Most of the time, your office will do just fine. Design a production schedule. In this document, you should include all the important information about your video production, such as location, scene shot, equipment, staff needed, etc. It will help you manage time expectations, people involved, workflow, etc. Other Articles From AllBusiness.com:
ProductionOn production day, remember to: Check the sound quality. It's very important that you find a way to film without background noise, echo, or reverb, especially if your video involves a lot of interviews. No one enjoys poor quality sound! Verify the lighting. On the same note, bad lighting is another major no-no. Make sure it's on point so your viewers can see people’s faces and emotions. If not, your audience won't engage that easily. Create a friendly environment for your interviews. There's a good chance your "actors" might feel camera shy at first. Try to create a relaxed environment. Audiences can tell if an answer is sincere or not. Break the ice, make your interviewees feel comfortable. By doing so, your end result will look more natural and easygoing. Post-productionNo video production is perfect right out of the oven. There will be mistakes and you'll have to fix them. But fear not! That's where post-production comes in and performs its magic. Editing. This involves cleaning up and trimming your footage so that your final product looks shiny. Now, unless you or someone on your team is an editing pro, this task should be done by professionals. Music and sound effects. In the editing room, there will also be an audio editor, adding music and sound effects to your piece. Music is particularly important because it sets the mood and can help you enhance your message. We recommend you to take some time and choose tunes that perfectly suit your video. Listen to the background music and sounds in this video and how they enhance the video’s message:  The Little Potato Company storyBy Victor Blasco Company stories—or company culture videos—are a great tool to showcase your brand's philosophy and identity to customers and prospects. Through the power of storytelling, they allow your audience to see the human element behind the products they love, and rank as one of the best way 5. Promoting and distributing your company story videoNow that you have your piece polished, it's time to develop your marketing strategy. You will need to put it in front of interested eyeballs, which is going to depend on your audience's demographics, interests, and consuming habits. However, you should consider the following options: Facebook and Instagram ads. These are two of the most popular social media platforms today—Facebook has over 2.7 billion active users and Instagram at 1 billion. They also have outstanding targeting options, so you can make the most of your video by showing it to the right people. Email marketing. Email marketing still remains as one of the most powerful communication channels available. It keeps subscribers updated, it can be automated, and it's easy to track. On top of that, when you combine it with video content, it helps you to build deeper connections and foster long-term customer loyalty, especially with new leads. Website. Your site is where curious people go to check out your brand, which is why posting your company culture video can be a great addition. But you need to choose the right section carefully. For example, the "About Us" page is a great spot because that's where visitors usually go to find out more about your company. 6. Awesome company culture video examplesDissolveDissolve sells stock footage, and to convey their brand story and values, they used precisely that—their product! All paired up with a sarcastic and quite funny script. Well done!  This Is a Generic Brand Video, by DissolveBy Victor Blasco Company stories—or company culture videos—are a great tool to showcase your brand's philosophy and identity to customers and prospects. Through the power of storytelling, they allow your audience to see the human element behind the products they love, and rank as one of the best way BasecampBasecamp is a project management and team communications online platform, but this video has nothing to do with that. It shows different staff members tasting two brands of coffee—one's really good and expensive, and one that’s not. Why? Because it's fun and everybody loves coffee!  Basecamp tries some coffeeBy Victor Blasco Company stories—or company culture videos—are a great tool to showcase your brand's philosophy and identity to customers and prospects. Through the power of storytelling, they allow your audience to see the human element behind the products they love, and rank as one of the best way BambooHRBambooHR's culture revolves around balancing hard work and healthy time off. This company culture video shows many team members doing all the things they love the most . . . outside of work. It's a great message with a very cool execution!  Work/Life Balance at BambooHRBy Victor Blasco Company stories—or company culture videos—are a great tool to showcase your brand's philosophy and identity to customers and prospects. Through the power of storytelling, they allow your audience to see the human element behind the products they love, and rank as one of the best way … and action!How do people see your brand? Are you cool and edgy? Are you approachable and friendly? Or just the opposite? Company culture matters because it helps you shape how audiences perceive you. And this is something very valuable for small businesses that are trying to thrive. That's why these videos are so powerful—with storytelling, they make your brand relatable and human. It shows viewers there are people behind your company. You just need to remember that the more honest you are about your values and personality, the easier it will be for them to trust you. RELATED: The Best Tricks to Rank Higher On Google With Video Content The post How to Create the Perfect Company Culture Video for Your Business appeared first on AllBusiness.com. Click for more information about Guest Post. Copyright 2020 by AllBusiness.com. All rights reserved. The content and images contained in this RSS feed may only be used through an RSS reader and may not be reproduced on another website without the express written permission of the owner of AllBusiness.com.  |
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