The Secret Ingredient

Asa Candler knew a product is only as good as the ingredients it's made with.   This is true whether you're talking about cookies or cars.   It's why he bought up the secret recipe and brand of Coca Cola in 1889 for what at the time seemed like an enormous sum – $2,300 USD ($3.5 million in today's dollars).   Coca Cola has, of course, since ballooned into a multibillion-dollar company that sells an astounding 2 billion servings of Coke products every day.   But the company has not forgotten the importance of the secret formula that it was founded on – minus the cocaine and some of the caffeine.   If you believe the marketing surrounding Coke's secret recipe, there are only two people in the world who know the entire recipe for this billion-dollar beverage company's signature drink on any given day.   According to soda lore, these two people are never permitted to travel together for fear that they both might be killed if there were to be an accident.   When one does die, the surviving secret holder picks a new second person. Even the identity of these secret holders is kept secret.   Today, a copy of the written recipe first developed by Coke's creator John Pemberton in the late 19th century and perfected by Candler is kept in a multimillion-dollar vault in Atlanta. That piece of paper is what you might call the holy grail of the cola world.   Coke has even been able to maintain the secret of their recipe despite modern day requirements to list ingredients by hiding its secret under the section "natural flavor". It's here that the true identity of Formula 17X is concealed.   Secret ingredients are powerful.   Especially in a multi-billion dollar market that's surging higher…   The Secret Ingredient of the 21st Century Green Revolution is…   Rare Earth Elements or REEs.   While many are focusing on battery technologies to be the linchpin for the Green Revolution…   Rare Earth Elements are the real winners as they are used in all Electric Vehicles and all Wind Turbines. The average Electric Vehicle's motor requires over 2 pounds of rare earths. Each direct-drive wind turbine requires over 400 pounds. The problem is that China has a stranglehold on the supply of the Rare Earth Elements.   And the relationship between China and the U.S. is tense…to say the least.   The U.S. has already made major moves to develop their own supply, and are looking for safe business partners to help secure these increasingly valuable elements.   There's one extremely promising early-stage junior explorer that happens to be sitting on one of the highest grade deposits in Canada…   And they've quietly positioned themselves to capitalize on a surging market for Rare Earth's.   Click here to read our detailed report. Regards, Kev Matheson CEO - Edge Investments Notice to Readers: Edge Investments publishes corporate profiles based on its assessment of the interest that its readers will have in them. Edge Investments has been paid for this sponsorship and principals may from time to time buy and sell securities in the profiled corporations. Opinions expressed in this profile as they relate to the potential for projects, expectations about possible corporate spin-offs and potential for share appreciation are the personal opinions of the principals of Edge Investments. This profile is not intended to be a prospectus or other similar disclosure document and Edge Investments cannot assume responsibility for its accuracy or completeness. Edge Investments is a publisher, not an investment advisor and nothing in the profile should be interpreted as investment advice. Full disclosure of Defense Metal's business and projects, including risk factors relating to the corporation and its business can be found at www.sedar.com.

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