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6 Tips to Reclaim 10 Hours of Your Time

Posted: 03 Jun 2020 12:48 PM PDT

Time – it's the one thing you can't buy more of. Once it's gone, it's impossible to get back. By the time you finish reading this sentence, you'll have less time in your day than when you started.

Time is sobering in this regard. But it's also the great equalizer.

We all have the same number of hours in a day and the same number of days in a year. As a business owner, your goal should be to make better use of your time than the competition does with theirs. By being more resourceful, you gain an instant advantage – one that can't be bought or retroactively claimed.

The 10-hour mission

This isn't an article about clearing your schedule so that you only have to work one day per week. That's not realistic. Instead, we want to focus on something much more manageable. The objective is to trim the fat on your daily schedule to save two hours per day.

If you can save two hours per day, that comes out to 10 hours per week. Assuming you work 50 weeks a year, that's a grand total of 500 hours per year – 13 complete workweeks (an entire fiscal quarter!).

What would you do with an extra 500 hours per year? This time could be reallocated to more important business tasks, or pocketed and used to pursue a hobby, connect with your family, invest in relationships, or improve your health and well-being. The options are endless.

It all starts with eliminating two wasted hours per day, which is far easier than most business owners realize.

Don't think you have two wasted hours in your day? Think again. There are numerous tasks, habits and processes that can be optimized, delegated, deleted or restructured. While it could require a little more time on the front end, the time savings compound on the back end.

Here are six opportunities to save time.

1. Use task batching.

You might think you're skilled at multitasking, but you would be one of the very few exceptions to the rule. The human brain isn't designed to efficiently oscillate between tasks. In fact, research shows that it takes an average of 23 minutes and 15 seconds to return to the original task after an interruption. This is where task batching can help.

Task batching is the process of grouping similar tasks together and knocking them out consecutively. This cuts down on interruptions and prevents your mind from shifting back and forth.

You can use task batching in various ways. Some people like to use one day for meetings, one day for accounting, one day for creative work, etc. Other people segment their days by dedicating one-hour blocks to things like email, blogging or cold calling.

2. Outsource content creation.

Most content marketers take one to two hours to write a 500-word blog post. If you consider that current best practices call for publishing at least one 1,500- to 2,000-word blog post every week or two, this means content creation takes the average marketer a minimum of three hours per week.

Let's face it: If you don't have a background in copywriting, you might not be the most efficient or skilled writer. You might be able to hammer out a pretty decent blog post every now and then, but it takes way too much time. This is time that could be saved if you're willing to outsource content creation.

Remember that time is money. If you know your time is worth $175 per hour, why are you hesitant to hire a copywriter who charges you $100 an hour? Take the emotion out of it. We're talking about simple math.

3. Reconfigure your smartphone.

Sorry to be a downer, but your smartphone is a timesuck. As useful as it can be, it robs you more than it helps you. Recognizing this is the first step. (Go into your phone's settings and look at your screen time statistics.) The next step is to reconfigure your smartphone so that it's less distracting.

This article by Coach Tony is one of the best resources around. His in-depth guide walks you through 45 different steps you can take to essentially disable distractions, neutralize inefficiencies and enhance productivity. 

4. Kill meetings.

Would you believe that the average business executive spends 23 hours per week in meetings? That means you could be spending upward of four hours in meetings every single day.

What if you could reduce your meetings by one hour per day? That would free up five hours of your week right off the bat. Look for the meetings that add the least value and cancel them for two weeks. If you discover that you miss them, you can always integrate them back into your schedule. However, it's likely that your business will go on without missing a beat.

5. Use templates.

Stop wasting time on repetitive tasks. Create templates for anything you do multiple times per week. This includes emails, phone calls, social media posts, content creation and accounting tasks. Being able to copy and paste a template will speed up your workflow and minimize wasted time on low-value tasks.

6. Start work an hour earlier.

It doesn't matter if you're a self-proclaimed morning person or not – by showing up to the office (or logging in to the virtual office) an hour before other people begin trickling in, you give yourself a better shot at being productive.

Any alone time you have in the office has the potential to be twice as productive as time you have with others around. There's nobody to ask you questions, interrupt your flow or sidetrack you with distractions. It's time where you can dig in and get stuff done.

Have personal responsibilities that prevent you from showing up an hour early? Try waking up earlier and getting in this hour of productivity prior to going into the office. You could use this time to brainstorm creative ideas, invest in strategic planning, take a continuing education course, or anything else that improves yourself and/or the business.

Wait – aren't we supposed to be talking about ways to spend less time working? Well, yes. But the objective here is to make better use of your time so you can leave the office earlier in the afternoon or evening. More distraction-free work time will help you achieve this goal.

Adding it all up

Not every one of these strategies is going to work for you. It's about finding the ones that will save you the most time and focusing on eliminating or optimizing until your schedule is as efficient as possible.

Once you've freed up two hours per day, or 10 hours per week, you must protect this time at all costs. If you're going to reallocate it to other business tasks, make sure you're rigorously vetting these tasks to ensure you're being as efficient as possible. If you use this newfound flexibility to be with your family, start exercising or pursue a hobby, be smart about how you follow through. (Does it make more sense to leave the office two hours early each day? Or should you work normal hours and take Fridays off?)

No two situations are the same. The first step is to strip away the wasted time and free up your schedule. The second step is to dutifully manage this extra time. Be smart and purposeful!

How to Pivot Your Small Business to Help During COVID-19

Posted: 03 Jun 2020 04:01 AM PDT

Bently Heritage Estate Distillery comprises two refurbished, historic landmarks that have been transformed into an estate distillery and public house. The proprietors of Bently Heritage Estate Distillery, Christopher and Camille Bently, built their spirits business on the values of respecting history, cherishing the land, and paying respect to old-world techniques while innovating a new path forward.   

"As a true estate distillery, we guide the entire sustainable process in house, from growing the grains on our own land to aging and bottling every spirit we distill," Brady Frey, chief operating officer of Bently Heritage Estate Distillery and Bently Enterprises told business.com. "We don't believe in shortcuts, and you can taste this vision in every glass." 

As the pandemic spread, the Bently Heritage team quickly realized it needed to pivot its services to help its community and be a part of the solution. Instead of temporarily closing, Bently Heritage retrofitted its business to produce hand sanitizer and disinfectant, and donate it to the most vulnerable members of its community. 

We spoke with Christopher Bently and Brady Frey to learn how (and why) they successfully made the pivot, what challenges they overcame, and how other businesses can follow their lead. 

The importance of giving back to your community

Source: Bently Heritage Estate Distillery

Volunteering and giving back to your community doesn't just "feel good," it can benefit your company in many ways. For example, it can boost employee morale and build a positive company culture. It also creates feelings of goodwill for your business. When you reach out to individuals and organizations in need, you can build lasting community connections that can benefit your business long term. 

For some businesses, "helping your community" might involve taking strategic cost-cutting measures to keep your team; for others, it may involve pivoting your business model to generate products or services that are in dire need. For others, it may involve donating products, services, or time to individuals or organizations in your community. 

"Those who can should find a way to help," said Bently. "It's during hardships when help is needed most. It is everyone's responsibility to improve our world, especially during times of a crisis." 

"If we don't help the community, there will be no community," said Frey. "All of us are impacted by this crisis, and we all want to make a difference. We feel lucky we [Bently Heritage Estate Distillery] had a practical way to help, and the right thing to do was to give it for free to those who needed it most."  

How to retrofit your business to help your community during a crisis

Every business and community is different. How you pivot your company will be unique to your situation. When adapting your business model to aid others during a crisis, think about what products and services are in demand – whether that be locally, nationally or globally. Then, come up with a list of practical business options that are potentially viable for your company. 

Frey said business leaders can begin to pivot their business by making a strategic business plan. To get started, answer the following questions: 

  1. What can I do?
  2. How can I do it?
  3. How would it impact things?
  4. How am I solving problems for other people?
  5. What is my distribution for that?
  6. Who are my clients for that?
  7. What are my revenue losses or gains?
  8. How do I need to grow from here? 

When Frey and the Bentlys considered what Bently Heritage Estate Distillery could reasonably do to help, they looked to their community to see what was needed and what was already being done. They quickly found that there was a sanitizer shortage and that other distilleries were talking about converting their production facilities.  

Source: Bently Heritage Estate Distillery

"When the Alcohol and Tobacco Tax and Trade Bureau waived provisions and began allowing distilleries to produce sanitizer, we immediately began converting our distillery into a hand sanitizer production plant," said Frey. "It was the perfect opportunity for us to step up and do something that was in our wheelhouse to support our communities." 

When pivoting your business to help your community, Frey said it is important to have open communication with your fellow community leaders. Discuss what's happening now, what the post-pandemic future will look like and what you can do to continue to make your community a better place. 

Obstacles to overcome when pivoting your business

When altering your business strategy to offer a different product or service, you will run into obstacles. 

When we asked Frey what obstacles Bently Heritage Estate Distillery encountered and how they addressed them, he listed four major obstacles and solutions. Keep these solutions in mind when you are adapting your business or looking for opportunities to give back to your community during the coronavirus crisis. 

1. Keeping your team safe

A primary concern for any business owner during this time is how to keep your employees safe and healthy. While many businesses have transitioned to a companywide work-from-home policy, some teams are still working on the frontlines. At Bently Heritage Estate Distillery, they knew their production line would involve team members coming in to work, so they had to find a solution that would allow them to work together as safely as possible. 

"We were concerned with having employees work closely together in the midst of a pandemic when people have been asked to stay at home to flatten the curve," said Frey. "To address all the risks, our leadership got together to formulate a plan that addressed how our employees could safely and efficiently work together in smaller teams, and we outlined the implications if someone were to get sick." 

2. Evaluating the financial loss

When you close down the financially profitable arm of your business and switch to producing something that you will be giving away at cost or free of charge, you are going to take a hit to your bottom line. 

You have to consider whether it is feasible for your business to sustain the financial loss. If you can financially afford it, weigh the pros and cons to help you decide if the benefits of contributing to the well-being of your community are worth that financial loss. 

When Bently Heritage Estate Distillery compared the financial loss of producing and donating hand sanitizer and disinfectant with the value their efforts would provide to its community, the Bentlys decided that it was worth it. 

"Compared to our regular operations, any loss seemed modest when we realized we're able to help both staff and community members," said Frey. 

Source: Bently Heritage Estate Distillery

3. Determining whom to help

Choosing whom you support and how much assistance you can provide is important. Can you offer mass production of products nationwide, or do you only have the resources to aid your local community? Who will benefit the most from your support? Determining who would get their sanitizers, and why, was a hurdle that the leaders at Bently Heritage Estate Distillery had to address. 

Frey said they formed guidelines to define who they determined were vulnerable populations by using an ethical decision-making model. With this model, they decided to donate their sanitizers to the following groups: local healthcare organizations, first responders (e.g., police, paramedics, firefighters, rescuers, military personnel, and public workers) and care facilities(e.g., nursing homes, disability care, mental healthcare, childcare, foster care, and emergency shelters).  

4. Sourcing new materials  

If you don't already have the right production line and supply chain in place for your new product or service, you will have to create one. Bently Heritage Estate Distillery's biggest challenge with production was sourcing containers and acquiring nonalcohol ingredients like hydrogen peroxide and glycerin to make the sanitizer. 

As a solution, they reached out to local hospitals to obtain the ingredients they needed, as these are chemicals that hospitals often have access to. They also had to source new materials to retrofit their production line.  

"As for containers, we realized quickly that the manpower needed to fill smaller containers was not feasible for our team, so we sourced 55-gallon drums and outfitted them with pumps," said Frey. "The larger drums were far easier to come by than your traditional small hand sanitizer container, and have worked well stationed at hospitals, healthcare facilities, and law enforcement headquarters." 

Source: Bently Heritage Estate Distillery

Although it may not be easy, every business owner should look for ways to practice corporate social responsibility. If you have the ability and resources, consider how you can use your business to help those in your community – especially during times of crisis. Not only will you be helping others, but you will boost your company's culture, creating community connections and building goodwill and awareness around your business.
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