The Internet Economy Rips a Page from the Packers Playbook Dear Daily Prophecy Reader, My great friend and mentor, physicist Carver Mead, has often told me paradigm companies are those that "listen to the technology." The path before such companies smooths out toward success because they are moving with the technology, not fighting it or trying to steer it somewhere it does not want to go. Vince Lombardi used to tell his Green Bay Packer running backs, "run to daylight." He meant that it didn't matter so much where the playbook said the running back was supposed to go. Regardless of what the playbook said, the player should always take what the defense was giving him and go where the defenders were not. The same idea can be applied to a paradigm company. It takes what the technology is giving and runs to daylight. The Future of Technology is Bright What technology promises us today is the fulfillment of the internet economy. What is the internet economy? Maybe the best way I can say it is that our current economy has the internet in it. You'll know the internet economy is here when it's the other way around and the Internet has an economy in it. You'll know the internet economy is here when: - You go see your family doctor and his or her assessment is aided by half a dozen specialists who could be thousands of miles away. And they all are backed up by artificial intelligence programs that can compare your condition to millions of similar patients in microseconds, and which is informed by "blood" and other tests that take no blood (or other bodily fluids) and produce results instantly.
- Your insurance company reimburses the doctor before you leave the office, eliminating huge transaction costs.
- You can attend any business meeting anywhere on earth and appear to your colleagues — and they to you — as real as if you were in the room.
- There are no more security lines at the airport and you simply walk onto your plane wishing good morning to a smiling, unstressed flight attendant.
Multiply experiences of this sort across your entire day and life and you are in the internet economy. But aren't we sort of there, already? Far from it. All we have seen so far are hints of what could be, because as good as the internet is, it is not nearly good enough. |
No comments:
Post a Comment