|  A $16 Billion Market Disruption in the Making It's Deja Vu All Over Again as Big Beverage Faces yet Another Massive Shift in Consumer Preferences.
Walmart, GNC and Amazon Are Now on Board Creating a Soaring New Trend You Need to Pay Attention to Now. Over the last decade as market share plunged in carbonated soft drinks, Coca-Cola and Pepsi paid billions of dollars acquiring more health-conscious brands that consumers are clamoring for. It's what big bottlers including Coca-Cola and Pepsi had to do to preserve market dominance, and I am certain they will continue this strategy as new consumer trends develop and their markets are ultimately threatened. It's happening right now and this emerging trend could generate a stunning opportunity for investors who want to stay ahead of the crowd. This growing beverage phenomenon is simply explained… Consumers are turning away from energy drinks to an innovative category of functional beverages called "nootropics." And I have identified a company that is considered a leader in the industry. Nootropic drinks can best be described as "brain-boosting" beverages infused with nutrients that elevate alertness, sharpen mental focus, and promote cognitive endurance. Unlike popular market-leading energy drinks, these beverages are reported to deliver all these benefits with no caffeine high or sugar rush — and none of the crash that follows. It's an entirely new space in enhanced performance nutrition and the market is just taking notice. Millennials seeking an edge in college or the workplace have been among the first to embrace these drinks. Now the trend is moving into the mainstream, and being adopted by older demographics. Mega retailers are helping to drive the trend as well. Retail giants GNC, Walmart and Amazon are already on board with this company and have begun to stock their breakthrough products! Frankly, big bottlers such as Coca-Cola and Pepsi won't sit idly by; they'll likely move aggressively to acquire forward-thinking brands that are in a position to disrupt the beverage market and what has historically become a common business strategy to acquire these next-stage beverage companies. Look no further than Coca-Cola's acquisition of Monster Beverage Corporation in 2015. The company manufactures 34 different products, the most popular being a line of energy drinks. Coca-Cola paid $2.15 billion cash for just a 16.7% interest. In the mid-2000s, shareholders were buying Monster for as little as $0.09; and now it trades upwards of $65 per share! That means $1,000 of Monster stock at its beginning trading range would now be worth over $700,000!!! This is why I firmly believe that this up-and-coming brand in the emerging functional beverage category, namely nootropics, could be a wealth builder for investors who grab an early position. Not only is this company firmly on track in a soaring product category... it could quickly hit major radar screens for buyout interest and acquisition by deep-pocket big bottlers! Time will tell whether this assumption plays out… I invite you to learn more about this exciting brain fuel trend and the company I've identified as an ultimate leader in this category.
Yours for Wealth,  MF Williams, Contributor
for Investors News Service One More Thought:
If you are not familiar with the spectacular buyouts that big brand bottlers have been paying for emerging beverage brands, I urge you to read my free report without delay. Shareholders in companies that became targets of these enormous acquisitions made fortunes. Buyouts and acquisitions are well-established strategies with big bottlers and I don't see that changing any time soon... especially when a $16 billion domestic market is in play!
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