| Two Quiet Inventors Have Done Something That a Giant Multinational Could Only Dream Of They started a revolution that could shake the $1 trillion global tobacco industry to its core with a brand-new way to "smoke" nicotine. It looks to be so disruptive that two executives from a huge rival were compelled to join the inventors' company. The technology is called "Heat-not-Burn." And with government regulators and corporations alike now advocating for a "smoke-free" future, it's gaining in popularity at a breakneck pace. Forbes was ahead of the curve when it anticipated this shift a few years back, stating: "A little-known tobacco technology, Heat-not-Burn (HNB), has the potential to slash smoking-related death and disease by appealing to the millions of smokers who've failed to quit using e-cigarettes and traditional nicotine-replacement therapies." Then Phillip Morris International took the idea of a smoke-free future to the extreme. On July 25, 2021, CEO Jacek Olczak vowed to cease the sale of traditional cigarettes to the UK within 10 years. Mind you, they've spent $8.1 billion developing a "heat not burn" cigarette of their own. But in a stunning turn of events, these quiet inventors beat Phillip Morris to critical patents, in Canada and the U.S. Patents that could potentially position their company to take a huge bite out of the global market of 1.3 billion tobacco smokers. That means these inventors have likely started an industry disruption of unfathomable magnitude. |
| Market Tactic |
$900 Billion Up For Grabs In A Brand New Industry
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